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Selling the Equestrian Lifestyle

January 17, 2012 11:48:22 PM

The 2012 FTI Consulting Winter Equestrian Festival welcomes Wellington Equestrian Realty LLC as the Sponsor of Week 2 highlighted by the $50,000 Wellington Equestrian Realty LLC CSI2* Grand Prix on Saturday January 21st.

For Chris and Rob Desino and Matt Varney of Wellington Equestrian Realty LLC they not only sell the equestrian lifestyle, they live it. In their second year of sponsorship at the FTI Consulting Winter Equestrian Festival, this year named the Official Real Estate Agency of WEF, they are taking a major role and have also stepped up as THE FIRST founding sponsor of the Global Dressage Festival which is premiering January 24th at the new Equestrian Village.

Competitive and creative, the team likes to stay ahead of the curve. Matt Varney says, “We’re very pro-active. We like to get involved with things that infuse consumer confidence and when you see the kind of building and positive growth happening at the show-grounds and in Wellington has a whole, it makes us excited to be a part of it.”

For these successful realtors mixing business and pleasure is a winning combination. “We get to meet people from all walks of life and talk horses all day long while working, which is why it never really feels like work,” say Rob and Chris Desino. The twin brothers have competed in 3-Day-Eventing as well as jumpers and are currently building a major new equestrian farm in Palm Beach Point. Matt enjoys riding recreationally, inspired by his wife who is both an equine veterinarian and accomplished dressage rider. Chris and Rob bring an impressive track record as rowers on the US National Team and successful restaurant owners before they turned their golden touch to real estate by opening Ocala Horse Properties which has been the official realtor to the HITS Ocala and Saugerties horse shows. As the sister company to Wellington Equestrian Realty, LLC it increases their reach and visibility within the equestrian community. Matt (along with Chris) who runs the sales department at the company joined the team as a valued asset with experience in both property development and land acquisitions.

Wellington Equestrian Realty LLC notes several keys to their success: in selling equestrian farms which range in price from $300,000 to $50 million: communication, customer service, education, and putting their money where the horse’s mouth is.

“We spend more money than anyone advertising and marketing our properties,” explains Matt Varney. “We demonstrate to our sellers we’re willing to invest not only our time but our money in their property so that we can attract as many buyers viable buyers as possible. From a buyer’s standpoint it’s all about education, giving them the best information and research. We deal with a lot of buyers who are coming here for the first time. They’re part of the future of this area so it is all about spending time with them to pinpoint what they’re looking for and show them all the area has to offer.”

It is the constant communication from the first meeting to the closing of the dream property that earns them top ratings in customer service. The dynamic trio also is redefining business as usual in Wellington equestrian real estate with cutting edge marketing methods that reach even beyond national boundaries to a valued international clientele. They understand that this destination is more than a resort community, it is a beloved home. In what has been a challenging economic time globally the future right here remains bright and Wellington Equestrian Realty, LLC is shining the spotlight.

Rob, Chris, and Matt invite you to visit them in the International Club or at their office in the Saddle Shops on the corner of Pierson and South Shore to discuss your Wellington real estate objectives. or call them at 561.779.9992.

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